Episode 73

Dissecting Influence: How Leaders Lead with Their Voice - Dr. Laura Sicola

If your title says leader but your voice still sounds like a stressed out project manager, this episode will feel uncomfortably honest in the best way. Maartje van Krieken talks with leadership communication expert Dr. Laura Sicola about executive influence as a long game that builds trust instead of quick compliance. They discuss what it means to speak to lead so your team can hear hard messages, understand your intent and still see you as someone worth following. Where does authenticity become self indulgence, and how do you share your truth without tossing what Laura calls a verbal grenade into the room? What signals do you send when your words say open door yet your reactions shut people down?

From there, the conversation moves into the messy reality of leading in high pressure environments with shifting org charts and teams that do not share the same background or assumptions. Laura offers simple phrases like “Help me understand what you were aiming for” or “It sounds like you are prioritizing…” to keep difficult conversations focused on learning instead of blame. She shows how psychological safety, clear intent and a willingness to apologize after you misstep turn speaking to lead into a daily practice rather than a performance. By the end you will likely find yourself asking where your own leadership communication lands today and what your voice actually teaches people about whether it is safe to trust your leadership.

Episode Breakdown:

00:00 Speaking to Influence: Why Leadership Is About How People Hear You

02:05 Defining Influence in Leadership and Internal Communication

06:08 Leading in High Pressure Environments and Building Trust Quickly

10:20 Scaling Leadership: Coaching Your Leaders to Coach Their Teams

14:12 Communicating Across Cultures and Avoiding Transactional Leadership

16:25 Creating Psychological Safety and a Healthy Feedback Culture

19:36 Using “Help Me Understand” to Defuse Tension and Build Trust

22:57 Pause, Breathe and Apologize: Humility, Mistakes and Real Leadership

29:13 Where to Find Dr. Laura Sicola and Speaking to Influence Resources


Connect with Dr. Laura Sicola:

Visit Dr. Laura’s website

Explore more of Dr. Laura’s book and podcast, Speaking to Influence

Tune in to Dr. Laura’s podcast - Speaking to Influence

Tune in to Dr. Laura and Janet Salazar’s podcast - ALPHAWHISPERERS™

Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the Global Top 1% podcast, Speaking to Influence: Communication Secrets of the C-Suite and the podcast ALPHAWHISPERERS: Genesis. Her mission is to transform executives into confident, inspiring leaders. A cognitive linguist by background, she has trained and coached executives at Fortune 500 companies and non-profit leaders from around the world. Laura’s TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has nearly 7 million views.



Connect with Maartje van Krieken:

Connect with Maartje on LinkedIn

Visit The Chaos Games Consulting website

Visit The Business Emergency Room website

Subscribe to The Business Emergency Room on YouTube

Subscribe to Maartje’s Substack

Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction. 



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About the Podcast

Show artwork for The Business Emergency Room: For Leaders Facing Volatility, Uncertainty, Complexity & Ambiguity (VUCA)
The Business Emergency Room: For Leaders Facing Volatility, Uncertainty, Complexity & Ambiguity (VUCA)
Triage, Tools & Tactics to recover from or prevent business chaos in this VUCA business environment

About your host

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Maartje van Krieken

Maartje van Krieken is a crisis strategist, executive consultant, and your at host of The Business Emergency Room podcast, where growing businesses go when things get messy. With a career that began in frontier oil and gas and spanned war zones, boardrooms, and billion-dollar pivots, Maartje has spent over two decades helping organizations steer through chaos and come out stronger.
Now through her consulting firm, The Chaos Games, Maartje works with medium-sized businesses, especially those scaling rapidly or navigating uncertainty, to diagnose breakdowns in leadership, collaboration, and decision-making before they become business emergencies. Her signature approach blends practical triage, people-first strategy, and blunt Dutch honesty to help teams realign fast.

​The Business Emergency Room delivers high-impact insights for business leaders, board members, and investors who are tired of the symptoms, disconnection, friction, paralysis, and want the tools to fix what’s really going wrong. Maartje’s episodes cut through fluff with stories, frameworks, and metaphors that turn even the most complex chaos into something leaders can act on.
Maartje is based in New Orleans and speaks regularly on navigating organizational storms, building business resilience, and turning reactive firefighting into proactive leadership. Whether you’re scaling a business, running a team, or dealing with dysfunction, The Business Emergency Room is the place to find straight talk and smarter tools.