Episode 85

The Gin and Tonic Test: How to Know If Your Strategic Partnership Is Actually Healthy

Most business emergencies begin long before the chaos hits, quietly forming inside strategic partnerships that leaders assumed were stable.

Maartje van Krieken challenges leaders to look beyond contracts and dashboards and examine the real condition of their most important external relationships. Many crises trace back to partnerships that drifted out of alignment over time. The original win-win made sense. The enthusiasm was real. Then markets shifted, incentives changed, and communication thinned out. No explosion. Just erosion.

Maartje breaks down three common failure patterns: partnerships that were loosely structured from the start, relationships that fracture after a major external shock, and the slow drift where friction builds quietly at the working level and no one escalates it. This is where the Gin and Tonic Test comes in. If senior leaders cannot sit down together with openness and candor to discuss what is working and what is not, is the partnership truly healthy? Who owns the relationship at your company? When was the last time the original value equation was tested?

The episode outlines five fundamentals that keep strategic relationships strong: keep the win-win alive, maintain real engagement beyond operational updates, accept that some partnerships should end when alignment disappears, agree and update the rules of the game, and bring in mediation early when tension builds. Strategic partnerships are powerful engines of growth. They are also one of the most common sources of avoidable business emergencies. The health check starts with an honest conversation.

Episode Breakdown:

00:00 Strategic Partnerships as the Hidden Cause of Business Emergencies

03:40 Three Strategic Partnership Failure Patterns

15:00 Five Fundamentals of Healthy Strategic Partnerships

18:45 The Gin and Tonic Test and Senior-Level Engagement

23:30 Mediation Before Litigation and When to Exit Respectfully

Connect with Maartje van Krieken:

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Visit The Chaos Games Consulting website

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Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.



Podcast production and show notes provided by HiveCast.fm

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The Business Emergency Room: For Leaders Facing Volatility, Uncertainty, Complexity & Ambiguity (VUCA)
Triage, Tools & Tactics to recover from or prevent business chaos in this VUCA business environment

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Maartje van Krieken

Maartje van Krieken is a crisis strategist, executive consultant, and your at host of The Business Emergency Room podcast, where growing businesses go when things get messy. With a career that began in frontier oil and gas and spanned war zones, boardrooms, and billion-dollar pivots, Maartje has spent over two decades helping organizations steer through chaos and come out stronger.
Now through her consulting firm, The Chaos Games, Maartje works with medium-sized businesses, especially those scaling rapidly or navigating uncertainty, to diagnose breakdowns in leadership, collaboration, and decision-making before they become business emergencies. Her signature approach blends practical triage, people-first strategy, and blunt Dutch honesty to help teams realign fast.

​The Business Emergency Room delivers high-impact insights for business leaders, board members, and investors who are tired of the symptoms, disconnection, friction, paralysis, and want the tools to fix what’s really going wrong. Maartje’s episodes cut through fluff with stories, frameworks, and metaphors that turn even the most complex chaos into something leaders can act on.
Maartje is based in New Orleans and speaks regularly on navigating organizational storms, building business resilience, and turning reactive firefighting into proactive leadership. Whether you’re scaling a business, running a team, or dealing with dysfunction, The Business Emergency Room is the place to find straight talk and smarter tools.