Episode 69

To AI-ify or Not to AI-ify? That Is the Question

Before you bring AI into your business, ask yourself: are you ready for it, or are you about to automate the chaos you already have?

In this episode, Maartje van Krieken breaks down AI readiness through the lens of business triage - a reality check for leaders who want to move fast without making a bigger mess. She explains why success starts with stabilizing your systems and why small, structured beginnings often create the strongest results.

Maartje also shares how opportunity framing helps teams define success and measure real impact instead of chasing hype. What does readiness look like in your business? And what would happen if you treated AI as a long-term skill to build, not a quick fix to apply?

By the end, you’ll see AI as a tool for clarity and capability, not chaos, and know exactly where to start.

Episode Breakdown:

00:00 To AI-ify or Not to AI-ify?

01:57 When Not to Start an AI Project

04:09 How AI Can Multiply Business Chaos

07:04 Rule 1: Don’t Automate the Rubbish

10:06 Rule 2: Start Where Your House Is in Order

14:00 Rule 3: Ring-Fence the First AI Project

18:29 Rule 4: Build with Enthusiasts and Corporate Memory Keepers

22:00 Rule 5: Define Success Through Opportunity Framing

25:34 The Real Meaning of AI Readiness

Connect with Maartje van Krieken:

Connect with Maartje on LinkedIn

Visit The Chaos Games Consulting website

Visit The Business Emergency Room website

Subscribe to The Business Emergency Room on YouTube

Subscribe to Maartje’s Substack

Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction. 



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The Business Emergency Room Podcast
Triage, Tools & Tactics to recover from or prevent business chaos in this VUCA business environment

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Maartje van Krieken

Maartje van Krieken is a crisis strategist, executive consultant, and your at host of The Business Emergency Room podcast, where growing businesses go when things get messy. With a career that began in frontier oil and gas and spanned war zones, boardrooms, and billion-dollar pivots, Maartje has spent over two decades helping organizations steer through chaos and come out stronger.
Now through her consulting firm, The Chaos Games, Maartje works with medium-sized businesses, especially those scaling rapidly or navigating uncertainty, to diagnose breakdowns in leadership, collaboration, and decision-making before they become business emergencies. Her signature approach blends practical triage, people-first strategy, and blunt Dutch honesty to help teams realign fast.

​The Business Emergency Room delivers high-impact insights for business leaders, board members, and investors who are tired of the symptoms, disconnection, friction, paralysis, and want the tools to fix what’s really going wrong. Maartje’s episodes cut through fluff with stories, frameworks, and metaphors that turn even the most complex chaos into something leaders can act on.
Maartje is based in New Orleans and speaks regularly on navigating organizational storms, building business resilience, and turning reactive firefighting into proactive leadership. Whether you’re scaling a business, running a team, or dealing with dysfunction, The Business Emergency Room is the place to find straight talk and smarter tools.