Episode 29

Applying Disaster Response Tactics to Business Disruptions

Disruptions are an inevitable part of both life and business, but how we respond to them can make all the difference. In this episode, we explore the structured crisis response strategies used by the Red Cross Disaster Action Teams and how these same principles can be applied to business disruptions. With clear decision-making, effective communication, accountability and escalation definition, and a focus on immediate priorities, businesses can strengthen their resilience and navigate crises with confidence. Whether you're a leader, entrepreneur, or part of an organization facing unexpected challenges, this episode will equip you with actionable insights to stay prepared and in control.

Key Takeaways from This Episode:

  • How emergency response strategies from the Red Cross can be adapted to business crisis management.
  • The importance of structured decision-making and escalation protocols during disruptions.
  • Why clear, transparent communication is essential for effective crisis resolution.
  • How to prioritize and triage issues within the first 24–48 hours of a crisis.
  • The role of post-crisis debriefs in strengthening future resilience and preparedness.


About the Host:

Your host, Maartje van Krieken, brings a wealth of experience from the front lines of business turmoil. With a background in crisis management, managing transformation and complex collaboration, she has successfully guided numerous organizations through their most challenging times. Her unique perspective and practical approach make her the go to First Responder in the arena of business turmoil and crisis.

Podcast Homepage: https://www.thebusinessemergencyroom.com/

https://www.thechaosgamesconsulting.com/

https://www.linkedin.com/in/maartje/


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About the Podcast

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The Business Emergency Room Podcast
Triage, Tools & Tactics to recover from or prevent business chaos in this VUCA business environment

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About your host

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Maartje van Krieken

Maartje van Krieken is a crisis strategist, executive consultant, and your at host of The Business Emergency Room podcast, where growing businesses go when things get messy. With a career that began in frontier oil and gas and spanned war zones, boardrooms, and billion-dollar pivots, Maartje has spent over two decades helping organizations steer through chaos and come out stronger.
Now through her consulting firm, The Chaos Games, Maartje works with medium-sized businesses, especially those scaling rapidly or navigating uncertainty, to diagnose breakdowns in leadership, collaboration, and decision-making before they become business emergencies. Her signature approach blends practical triage, people-first strategy, and blunt Dutch honesty to help teams realign fast.

​The Business Emergency Room delivers high-impact insights for business leaders, board members, and investors who are tired of the symptoms, disconnection, friction, paralysis, and want the tools to fix what’s really going wrong. Maartje’s episodes cut through fluff with stories, frameworks, and metaphors that turn even the most complex chaos into something leaders can act on.
Maartje is based in New Orleans and speaks regularly on navigating organizational storms, building business resilience, and turning reactive firefighting into proactive leadership. Whether you’re scaling a business, running a team, or dealing with dysfunction, The Business Emergency Room is the place to find straight talk and smarter tools.