Episode 60

Why Business Exits Fail and How to Protect Hidden Value and Legacy

Most business exits fail not because of flawed numbers but because the hidden value of people, culture, and legacy is overlooked. In this episode, Maartje van Krieken explores why exits are among the most personal and emotionally charged moments in business and how treating them as purely financial transactions often leads to broken trust and dissatisfaction. She offers clear strategies to change that outcome, from bringing in trusted support to balance negotiations, to recognizing how relational risk shapes valuation, to addressing “phantom clients” that don’t hold transferable worth. By focusing on hidden value alongside financial metrics, leaders can create exits that are fair, sustainable, and truly win-win.

Episode Breakdown:

00:00 The Human Side of Business Exits

02:30 Why Deals Derail: Hidden Value and Culture

07:42 Creating Win-Win Exits That Preserve Legacy

08:23 Tip 1: Get Trusted Support

09:06 Tip 2: Relational Risk and Valuation

13:33 Tip 3: Address Phantom Clients

17:28 Tip 4: Unlock Unrealized Opportunities

21:15 Tip 5: Use an Independent Negotiator

24:05 Protecting Legacy Beyond the Deal

Connect with Maartje van Krieken:

LinkedIn

The Chaos Games Consulting

The Business Emergency Room

Substack

YouTube

Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction. 



Podcast production and show notes provided by HiveCast.fm

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The Business Emergency Room Podcast
Triage, Tools & Tactics to recover from or prevent business chaos in this VUCA business environment

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Maartje van Krieken

Maartje van Krieken is a crisis strategist, executive consultant, and your at host of The Business Emergency Room podcast, where growing businesses go when things get messy. With a career that began in frontier oil and gas and spanned war zones, boardrooms, and billion-dollar pivots, Maartje has spent over two decades helping organizations steer through chaos and come out stronger.
Now through her consulting firm, The Chaos Games, Maartje works with medium-sized businesses, especially those scaling rapidly or navigating uncertainty, to diagnose breakdowns in leadership, collaboration, and decision-making before they become business emergencies. Her signature approach blends practical triage, people-first strategy, and blunt Dutch honesty to help teams realign fast.

​The Business Emergency Room delivers high-impact insights for business leaders, board members, and investors who are tired of the symptoms, disconnection, friction, paralysis, and want the tools to fix what’s really going wrong. Maartje’s episodes cut through fluff with stories, frameworks, and metaphors that turn even the most complex chaos into something leaders can act on.
Maartje is based in New Orleans and speaks regularly on navigating organizational storms, building business resilience, and turning reactive firefighting into proactive leadership. Whether you’re scaling a business, running a team, or dealing with dysfunction, The Business Emergency Room is the place to find straight talk and smarter tools.